Fashionable People is the first multi-brand first class clothes store in Perm, which has been remaining a leader for almost seven years.

Until 2002 in Perm designer clothes of de luxe class could be purchased only due to great luck. Some brave business men opened in their stores departments of expensive clothes, but they didnt offer complete collections with a good range of sizes. Besides, the majority of the departments offered clothes from past season. In 2001 first new mono-brand boutiques were opened, but there were no first-class goods. People from Perm, who felt taste of fashionable clothes, did purchases in Moscow, Ekaterinburg, Munchen, Milan

Until the store Fashionable People is opened on the 1st April, 2002, it consisted of three trading halls where three brands were represented.

Business has continuously been developing since then. Nowadays, Fashionable People stores chain is the biggest enterprise in Perm region in the sphere of first-class goods trading clothes, shoes, accessories, interior articles. Three stores work under Fashionable People brand. Number of fashionable brands represented in the chain has reached 80.

Chain of stores Fashionable People works according to classical principles of prêt-a-port clothes world: shops in the centre of the city with fixed straight deliveries from manufacturers with complete range of sizes, full collections of current season which appears simultaneously in Milan, Paris, Moscow and in Perm.

Fashionable People is a special philosophy, life style. Its shown by the name of commercial chain. Fashionable life includes not only clothes but also interiors, music, books, partiesEverything is generously given by Fashionable People which appears to be the most important city high life provocateur. Fashion shows, parties, carnivals, cocktails, performances of pop stars and stars of classical musicAll of this-is the chain of stores Fashionable People.