ôFashionable Peopleö is the first multi-brand first class clothes store in Perm, which has been remaining a leader for almost seven years.
Until 2002 in Perm designer clothes of de luxe class could be purchased only due to great luck. Some brave business men opened in their stores departments of expensive clothes, but they didnĺt offer complete collections with a good range of sizes. Besides, the majority of the departments offered clothes from past season. In 2001 first new mono-brand boutiques were opened, but there were no first-class goods. People from Perm, who felt taste of fashionable clothes, did purchases in Moscow, Ekaterinburg, Munchen, Milanů
Until the store ôFashionable Peopleö is opened on the 1st April, 2002, it consisted of three trading halls where three brands were represented.
Business has continuously been developing since then. Nowadays, ôFashionable Peopleö stores chain is the biggest enterprise in Perm region in the sphere of first-class goods trading ľ clothes, shoes, accessories, interior articles. Three stores work under ôFashionable Peopleö brand. Number of fashionable brands represented in the chain has reached 80.
Chain of stores ôFashionable Peopleö works according to classical principles of prêt-a-port clothes world: shops in the centre of the city with fixed straight deliveries from manufacturers with complete range of sizes, full collections of current season which appears simultaneously in Milan, Paris, Moscow and in Perm.
ôFashionable Peopleö is a special philosophy, life style. Itĺs shown by the name of commercial chain. Fashionable life includes not only clothes but also interiors, music, books, partiesůEverything is generously given by ôFashionable Peopleö which appears to be the most important city high life ôprovocateurö. Fashion shows, parties, carnivals, cocktails, performances of pop stars and stars of classical musicůAll of this-is the chain of stores ôFashionable Peopleö.